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Opinion: The Real Action In Jordan Brand Is With The Women's Line And That Makes Good Business Sense

Opinion: The Real Action In Jordan Brand Is With The Women's Line And That Makes Good Business Sense

In the Air Jordan 11 Low “Emerald” aka Jordan 11 Easter article, we briefly touched on a few design elements. In this piece, portions of that discussion are continued with a focus on Nike’s steady turn towards women’s fashion.

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